2025-2026 UH Mānoa Catalog [DRAFT]
Department of Marketing
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Department of Marketing
BusAd C-303
2404 Maile Way
Honolulu, HI 96822
Tel: (808) 956-6692
Fax: (808) 956-9886
Email: mktg@hawaii.edu
Web: shidler.hawaii.edu/majors/marketing/
Faculty
*Q. Chen, PhD (Chair)—social technology, innovation, marketing strategy, knowledge management
*D. L. Alden, PhD—sustainable marketing, health care decision making, cross-cultural consumer behavior, global branding
*C. Cannon, PhD—consumer behavior, luxury consumption, resource scarcity, social hierarchy, gift giving
*S. Chang, PhD—sustainability, disposal, consumer well-being
K. Holden—marketing research, marketing strategy, digital marketing
*M. Hu, PhD—luxury marketing, international marketing, consumer behavior research
*S. Kim, PhD—creativity, artificial intelligence, social hierarchy, branding
*A. P. Palia, DBA—strategic market planning, positioning, marketing decision support systems
*Y. Zheng, PhD—public understanding of science, technology and innovation, consumer welfare
*L. Zhu, PhD—sustainability, pricing and retailing, loyalty, online platforms, behavioral economics
* Graduate Faculty
The Academic Program
Marketing (MKT) develops managerial and analytical skills that are critical to building mutually beneficial relationships between organizations and customers. Without highly satisfied and loyal customers, businesses and non-profit institutions can’t survive. To this end, marketing course work helps students learn how to effectively manage new product development, existing product improvement, distribution/logistics, brand communications, and pricing strategy.
Cutting edge classes in the major focus on marketing research and analytics, customer relationship and database marketing, social media and digital communication management, sales management, consumer psychology, retail management, creativity, global marketing, and marketing for entrepreneurs.
Undergraduate Study
BBA in Marketing Major
The combination of core and elective coursework allows students to pursue careers in one of several specialized areas of marketing including: brand manager, digital communications manager, sales manager, customer analytics manager, and sustainable marketing manager. Senior year internships that enable students to apply classroom learning in one of these areas or another area of marketing are encouraged.
Please see “Programs” section below for more information about this program.
MSMM BAM Pathway
The 4+1 MSMM program is designed for current undergraduate marketing students enrolled at the Shidler College of Business. The 4+1 MSMM offers the following benefits: 1) waiver of GMAT or GRE for admission; 2) lower undergraduate tuition rates for up to nine credits towards the MSMM degree; 3) potential completion of the MSMM degree in less than one year; 4) advanced admission and smooth transition; into a graduate program while finishing your undergraduate degree; and 5) classes are offered at night, so students can work during the day while enrolled in the MSMM.
Shidler undergraduate marketing majors are eligible to apply if they currently have at least two semesters remaining prior to graduation from the Shidler College of Business, have taken at least two upper-division marketing courses, and 3) Have a minimum 3.0 GPA overall.
MSMM One Year Pathway
Students who are not Shidler marketing majors are welcome to apply. 30 credit hours of masters level courses will be required for the MSMM degree. If applicants do not have BBAs in marketing from Shidler, they will need to take BUS 310 , BUS 312 , MKT 311 , and MKT 321 in addition to the 30 graduate credit hours OR petition the faculty director to waive one or more of these courses based on equivalents taken as part of their previous academic program. Submission of either a GMAT or GRE score is not required but recommended. A minimum 3.0 GPA overall for undergraduate and graduate coursework is required.
Graduate Study
Please see “Programs” section below for more information about our graduate program.
ProgramsBachelor’sMaster’sCombined
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